About New York’s Little Elves

For more than three decades, New York’s Little Elves has set the standard for fine interior and house cleaning in NYC and the Hamptons. Founded by Barbara Roche Fierman, the company began with a commitment to integrity, attention to detail, and an uncompromising standard of care for every home and business we enter. What started as a small, word of mouth service quickly grew into one of New York’s most trusted cleaning firms, relied upon by discerning homeowners, interior designers, architects, builders, property managers, and real estate professionals. Today, named Best of New York by Curbed and New York Magazine, New York’s Little Elves continue to bring their platinum standard of clean throughout the region, working seven days a week, year round.

Chief Elf Emeritus Barbara Roche Fierman built New York’s Little Elves from the ground up, beginning as a single mother taking on cleaning work for personal clients across New York City. As demand grew, she developed a highly trained team and established the meticulous systems and standards that still define the company today. Her approach was simple and unwavering: every home, every surface, and every client relationship should be treated with the utmost care, discretion, and professionalism.

Today, New York’s Little Elves is led by Barbara’s daughter, Sabrina Fierman, a recognized cleaning expert and lifestyle authority who has served as the hands-on director for more than a decade. As a second generation, female owned business, the company continues to evolve while staying rooted in its founding principles. Sabrina brings a unique perspective shaped by her background. She joined the business nearly two decades ago, learning every aspect from the ground up and developing a deep understanding of how cleaning supports the way people live, design, and experience their spaces. Working closely with homeowners, interior designers, architects, and contractors, Sabrina oversees projects ranging from post-construction cleaning to ongoing household maintenance, ensuring every space is not only spotless, but thoughtfully cared for. Her approach is highly personalized, grounded in an understanding that no two homes, projects, or clients are alike.

Beyond cleaning, Sabrina and the Elves are a trusted resource within the New York design and lifestyle community. With an extensive network of vetted professionals, the team regularly connects clients with best in class services including marble restoration, professional organizing, specialty surface care, and event support. This integrated approach allows New York’s Little Elves to support homes and projects at every stage, from initial construction through long term maintenance, always with an emphasis on quality, discretion, and seamless execution.

New York’s Little Elves and Sabrina Fierman are frequently featured as trusted experts in cleaning, home care, and lifestyle. Sabrina regularly shares her expertise on maintaining high end interiors, caring for specialty materials, and creating efficient, well run homes.

Featured in:

The New York Times
CNN Underscored
Martha Stewart Living
Southern Living
New York Magazine
Apartment Therapy
The Wall Street Journal

Explore more press and features: https://nyelves.com/in-the-media/

We believe your home, your belongings, and your privacy deserve the highest level of integrity. That is why we hire only legal, experienced, and dedicated professionals who receive extensive, ongoing training. New hires undergo criminal background checks and are bonded. They are covered by Workers’ Compensation and benefit from our 401(k) retirement plan, health insurance, and well above average salaries for this industry. We take good care of our team, and they in turn take exceptional care of your home.

At New York’s Little Elves, cleaning is more than a service. It is a craft rooted in attention to detail, trust, and respect for the spaces we enter. From private residences to designer showhouses and post-construction projects, our team brings a platinum standard of care that allows every interior to truly shine.