New York's Little Elves

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About New York’s Little Elves

A Legacy of Exceptional Cleaning in New York City and the Hamptons

For more than three decades, New York’s Little Elves has set the standard for fine interior and house cleaning in NYC and the Hamptons. Founded by Barbara Roche Fierman, the company began with a commitment to integrity, attention to detail, and an uncompromising standard of care for every home and business we enter. What started as a small, word of mouth service quickly grew into one of New York’s most trusted cleaning firms, relied upon by discerning homeowners, interior designers, architects, builders, property managers, and real estate professionals. Today, named Best of New York by Curbed and New York Magazine, New York’s Little Elves continue to bring their platinum standard of clean throughout the region, working seven days a week, year round.

Founded on Exacting Standards

Chief Elf Emeritus Barbara Roche Fierman built New York’s Little Elves from the ground up, beginning as a single mother taking on cleaning work for personal clients across New York City. As demand grew, she developed a highly trained team and established the meticulous systems and standards that still define the company today. Her approach was simple and unwavering: every home, every surface, and every client relationship should be treated with the utmost care, discretion, and professionalism.

Woman Owned, Second Generation Leadership

Today, New York’s Little Elves is led by Barbara’s daughter, Sabrina Fierman, a recognized cleaning expert and lifestyle authority who has served as the hands-on director for more than a decade. As a second generation, female owned business, the company continues to evolve while staying rooted in its founding principles. Sabrina brings a unique perspective shaped by her background. She joined the business nearly two decades ago, learning every aspect from the ground up and developing a deep understanding of how cleaning supports the way people live, design, and experience their spaces. Working closely with homeowners, interior designers, architects, and contractors, Sabrina oversees projects ranging from post-construction cleaning to ongoing household maintenance, ensuring every space is not only spotless, but thoughtfully cared for. Her approach is highly personalized, grounded in an understanding that no two homes, projects, or clients are alike.

A Trusted Resource for Elevated Living

Beyond cleaning, Sabrina and the Elves are a trusted resource within the New York design and lifestyle community. With an extensive network of vetted professionals, the team regularly connects clients with best in class services including marble restoration, professional organizing, specialty surface care, and event support. This integrated approach allows New York’s Little Elves to support homes and projects at every stage, from initial construction through long term maintenance, always with an emphasis on quality, discretion, and seamless execution.

In the Media

New York’s Little Elves and Sabrina Fierman are frequently featured as trusted experts in cleaning, home care, and lifestyle. Sabrina regularly shares her expertise on maintaining high end interiors, caring for specialty materials, and creating efficient, well run homes.
Featured in:
The New York Times
CNN Underscored
Martha Stewart Living
Southern Living
New York Magazine
Apartment Therapy
The Wall Street Journal
Explore more press and features: https://nyelves.com/in-the-media/

The Team You Can Trust

We believe your home, your belongings, and your privacy deserve the highest level of integrity. That is why we hire only legal, experienced, and dedicated professionals who receive extensive, ongoing training. New hires undergo criminal background checks and are bonded. They are covered by Workers’ Compensation and benefit from our 401(k) retirement plan, health insurance, and well above average salaries for this industry. We take good care of our team, and they in turn take exceptional care of your home.

Our Commitment

At New York’s Little Elves, cleaning is more than a service. It is a craft rooted in attention to detail, trust, and respect for the spaces we enter. From private residences to designer showhouses and post-construction projects, our team brings a platinum standard of care that allows every interior to truly shine.
Interior Design by Elaine Santos | Architecture by BarlisWedlick Architects | Photo by Joshua McHugh | Stylist - Howard Christian | Contractor - M.C. Gerosa LLC
Interior Design by Elaine Santos | Architecture by BarlisWedlick Architects | Photo by Joshua McHugh | Stylist - Howard Christian | Contractor - M.C. Gerosa LLC
“A favorite of many local interior designers.” — Best of New York, Curbed - New York Magazine Recognized for meticulous, detail-driven cleaning trusted by New York’s top interior designers, architects, and discerning homeowners.
Best of New York, Curbed | New York Magazine
Little Elves did an amazing job. Client and his family were really happy with the apartment when they came by on Monday.As always, glad to work with Little Elves and will continue to sing your praises. The cleaning is second to none, and on an apartment with this many nooks and crannies you got into every reveal and under every overhang. Spectacular!
- Adam Cohen, SEA-DAR CONSTRUCTION
I can’t say enough good things about New York’s Little Elves! Returning from a long trip and finding everything in my apartment covered in dust from a renovation in a neighboring apartment., I immediately called Sabrina. Soon after a quick consultation Sabrina’s team of Elves showed up and cleaned every surface to perfection……including everything in drawers and closets. I would trust the keys to my home to nobody but Sabrina and her miraculous Elves.
- J. Randall Tarasuk
We had quite a dusty building site. Sheet rock dust had no shame; it covered anything it could cover with gritty grime. Newly installed and grouted tiles seemed a little dull. There was a veil of dust on our lighting fixture. The kitchen shelves yielded a dusty finger to my "inner housewife " (taught by my mother to pass a finger lightly over suspicious dusty surfaces.) Our valuable art had been hung too soon by energetic installers who were trying to please.In came "Little Elves " on silent feet. With meticulous care and attention, New York’s Little Elves managed to remove every speck of dust and grime. Their cleaning agents were environmentally sound. A fragrance of wild flowers filled the aparment. The space glowed quietly as they left. Smiling."Done and dusted," as we say in Ireland.
Clodagh
My favorite miracle workers! There is no better or more heartwarming feeling than the knowledge that every inch of your home or your office, or both, including inside the dark recesses of your closets and every tiny corner of your living room, are cleansed meticulously with pure, non-toxic materials. Little Elves achieves this. These wonderful Little Elves are trained to know the value of art and their results are truly magical!
- Clodagh
In the midst of the most chaotic circumstances - with painters, carpenters, movers and electrician’s all over the house - your team made the townhouse project immaculate and absolutely perfect. And the entire team did so with such beautiful manners, and with such kindness and care, and with never a complaint...
- Howard Slatkin, H.S.S., L.L.C.
The NY Little Elves are a veritable cleaning SWAT team...they arrive clad in surgical booties brandishing mops and window washers...they are extremely thorough, removing radiator covers and overhead pendant lights to attack any lurking dust and dirt with gusto...they will put your dental hygienist to shame!
- Adrienne Neff, Adrienne Neff Design Services
Thank you for your invaluable contributions to our Library in the House & Garden Hamptons Designer Showhouse this summer. It was a lot of work, but a lot of fun, and a great success for us, and we couldn’t have done it without your help.
- Alan Tanksley, Inc.
We love working with New York’s Little Elves. They are fabulous, thorough and efficient.
- David Easton Incorporated
The Elves work their magic by being thoroughly professional, reliable, conscientious, and a cost effective resource.
- Martin Pine & Jerry Leiken Gryphon Construction
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  • Home
  • Services
    • Overview
    • Maintenance Cleaning
    • Post-Construction
    • Openings and Closings
    • Four Seasons
    • Referrals
  • About Us
    • Overview
    • About Our Employees
    • Our Pledge
    • Methodology
    • Company Bios
  • Awards & Media
    • Awards
    • In The Media
  • Contact
  • Request Estimate
  • Safety Protocols
  • The Elves’ Edit Blog