BARBARA ROCHE FIERMAN
Founder, CEO and Chief Elf – Emeritus
Barbara founded New York’s Little Elves more than 35 years ago when, as a single mother, she took on odd cleaning jobs for personal acquaintances. As her reputation grew along with the demand for her services, she began adding staff and training them to her exacting standards. In time, Barbara was well on her way to turning New York’s Little Elves into the matchless company that it is today.
Barbara’s daughter Sabrina joined the Elves in 2001, bringing with her experience in business management, development, administration and event planning. She now oversees daily operations and provides direction for new avenues of growth. Dedicated to expanding and diversifying the company’s client base, Sabrina focuses on providing new opportunities to her customers and her employees.
General Manager, V.P. of Operations
David joined New York’s Little Elves in 2007 and quickly mastered all aspects of our demanding business. His understanding of business operations, sensitivity with employees and infectious spirit led him to his current position, managing the company’s day-to-day operations. Whether interfacing with clients, overseeing scheduling or working to ensure that our employees are living up to our platinum standard, David exemplifies the kind of excellence that has become the company’s trademark.