Barbara Roche Fierman
Founder, CEO and Chief Elf
Barbara founded New York's Little Elves more than 30 years ago when, as a single mother in the 1970s, she took on odd cleaning jobs for personal acquaintances. Upon deciding to earn her Master's in Special Education (where she worked with at-risk youth, adult prison populations and handicapped toddlers), she turned her now thriving business over to a former nanny before taking it back and turning New York's Little Elves into the company it is today.
Barbara is exemplary in the standards she sets and the way in which she leads her employees to fulfill the needs of our business, clients and fellow employees. Her strong spirit, commitment to excellence and hard work, experience as a single mother and understanding of all segments of society uniquely positioned her to build New York's Little Elves into the esteemed company that it is today.
Sabrina Fierman Cusin
Vice President, Business Development
Barbara's daughter Sabrina joined the Elves in 2001, bringing with her more than 10 years of experience in business management, development, administration and event planning. She now provides general oversight of the business by overseeing daily operations and providing direction for new avenues of growth. Dedicated to expanding and diversifying the company's client base, Sabrina is determined to provide increasing opportunities to her customers and her employees.
Email: Sabrina Fierman at
General Manager, V.P of Operations
David joined New York's Little Elves in 2007 with a wealth of management experience, and quickly demonstrated a level of dedication toward which the company strives. His understanding of business operations, sensitivity with employees and infectious spirit led him to his current position managing the company's day-to-day operations. Whether interfacing with clients, overseeing scheduling or working to ensure that our employees are meeting the platinum standard, David exemplifies the kind of excellence that has become the company's trademark.
Email: David Brugiatelli at